May , 2006 Vity Awards name

as # 1 Brand in Health Food Stores

 

 


 

First Place: NOW Creatine Monohydrate Pure Powder
First Place: NOW Glucosamine & Chondroitin Caps
First Place: NOW Heart Support Formula Tabs
First Place: NOW MSM 1000mg Caps
First Place: NOW Panax Ginseng 520mg Caps/5% Ginsenosides
First Place: NOW Vitamin E-400 Mixed Tocopherols Softgels

Below are the brands and number of first place Vity award winners as announced in the May issue of Vitamin Retailer magazine.

 

 

NOW Foods 6
Natures Plus 6
Solaray 3
Source Naturals 3
Natures Way 2
Barleans 2

 

   The following brands only had one Vity winner: Carlson, Twinlab, Garden of Life, Natrol, Kyolic, Irwin, Nutrition Now, American Health and Jarrow.
   Some prominent brands had zero winners: Solgar, Country Life, Bluebonnet, Natural Factors, Natures Life, Kal, Enzymatic Therapy, Lifetime, Good ‘n Natural.

 

NOW Rated High in June 2006 Issue of Leading Consumer Service Magazine for Glucosamine & Chondroitin*
 

 

• Of 17 brands tested, NOW was the only brand dedicated to the health food channel. Other brands included Costco’s Kirkland brand, Wal-Mart’s Spring Valley brand, Target, Vitamin World, Trader Joe’s and more.
• NOW tested independently at 110% for Glucosamine and 95% for Chondroitin potency. Only 3 brands out of 17 had better potency results than NOW.
• NOW’s Glucosamine seemed to be the only brand using the superior sulfate form. Others listed use the HCl, or lower cost, form.
• NOW Chondroitin is labeled and tested in-house to only be derived from bovine source. We have tested many other brands as well as new vendor materials and often find porcine sources of Chondroitin.
• NOW was shown to be priced as the # 6 value, beating GNC, CVS, Osteo Bi-Flex, CosaminDS, Walgreens, and others. With NOW, health food stores really can compete with mass markets!
* Name withheld due to consumer magazine policy